What else can we do to keep the program fresh and interesting?

Similar to the FedEx Cup in golf, where they use the normal tournament stats to feed an overlay, we can look at subcategories of your individual sales rep performance that can feed bonus opportunities. But again, this needs to be carefully designed to not draw...

What is a reasonable performance expectation?

This will depend on a variety of baseline data. Are sales currently flat, rising, dropping? Is the product well established or new? How is it positioned against the competition? Generally, we want to move you beyond your current sales goal OR the program is an...

What is a trap to avoid in program design?

Be absolutely sure that the program goals do not conflict with your performance goals that are necessary for them to hit their numbers. They are already juggling a mix of priorities so the program should offer more support and motivation to perform against core...

What is the mix of awards I can include?

Our solution provides literally millions of choices including merchandise, gift cards, digital content, travel, experiential, sports and concert tickets and more. Our goal will be to frame out earning potential and keep the selection attainable.

What is the typical duration of these programs?

It will depend on what goal the program is aligned with. It also depends on the value of a program that runs continuously during peak and slow months/quarters of the year. But when designed well, year-long programs can support various goals all year.