Employees have many needs and wants. Everything one needs today is at their fingertips via the web. Ask yourself, why should service awards be any different? There is no such thing as too much to choose from. Some employees like to camp, fish or hunt, some like to play sports, some love jewellery, some want kitchen appliances and gadgets. Others like to barbeque, some want to decorate their house, and some may have had a recent child baby or a grandchild and so on.  Give them the choice they need and deserve. Choice leads to happiness and makes their special milestone occasion all that more memorable.