An employee’s anniversary date is essentially their corporate birthday. If you ask 50 employees what their hire date is, 49 will know. It’s essential to educate the manager on how to make that day more meaningful. The more impressions from a manager and corporate leadership that can occur on that special day, the better the engagement level of that employee. There should be emails reminding the manager of an upcoming anniversary. There should be “tidbits” to help them make an effective presentation, there should be emails from executives congratulating the employee, and there should be professional presentation pieces presented to the employee